Anheuser-Busch and its team of distributors have invested more than $830 million since 1982 on a comprehensive portfolio of more than two dozen community-based programs and national advertising campaigns to fight alcohol abuse, especially underage drinking and drunk driving, and to promote responsible drinking by adults who choose to drink.

For more information, visit www.beeresponsible.com.

Our Policy
At Anheuser-Busch, we are adamantly opposed to underage drinking. We brew our beers to be enjoyed responsibly by legal age adults.

Our programs to help prevent underage drinking address the issue in many ways, such as helping parents talk with their children about drinking, providing speakers who talk with students about making responsible choices, and assisting those who sell our products in spotting fake IDs and serving responsibly.

Studies have shown that parents are the primary influence on their children's choices decisions about drinking, and that's why we're proud to offer our Family Talk program to help parents start the discussion.

Our Programs

Family Talk About Drinking
Recognizing that parents have the greatest influence on their children's decisions about drinking, the Family Talk program helps prevent underage drinking by encouraging open, honest communication between parents and children. Developed by an advisory panel of education, family counseling, child psychology and alcohol treatment professionals, the Family Talk parent guide is available in five languages - English, Spanish, Chinese, Korean and Vietnamese. More than 7 million copies have been distributed free to parents and educators by Anheuser-Busch and its nationwide network of wholesalers. Videos are available in Spanish and English.

Operation I.D.
To further strengthen our commitment to being part of the solution to underage drinking, Anheuser-Busch and its distributors offer retailers training and a variety of materials that help them check and verify valid I.D.s. These materials include pocket-size "We I.D. Cards" (available in English, Spanish and Korean) that list tips on how to spot fake I.D.s; driver license booklets that feature photos of valid driver licenses from all 50 states and the Canadian provinces; and wristbands that retailers can use to identify customers who have already shown proof of legal age. TIPS training also includes techniques for checking and identifying valid I.D.s.

Prevent. Don't Provide
Research from the National Academy of Sciences has shown that youth usually obtain alcohol—directly or indirectly—from adults. Prevent. Don't Provide reminds parents and other adults not to buy alcohol for minors or provide it to them at parties, no matter what the occasion. The program is supported with television, print, radio and outdoor ads that carry the tagline "Be a parent, not a pushover."

Speakers Bureau
The members of the CSR Speakers Bureau bring a message of responsibility and respect for the law to students around the nation, with the support of local wholesalers. Click here for more information.

Distributor Efforts
Every year, Anheuser-Busch wholesalers work with educators, parents, and law enforcement to implement alcohol responsibility initiatives in communities nationwide. When it comes to preventing drunk driving and underage drinking, Responsibility Matters. In 2009 alone, our wholesalers accomplished the following:

Distributed more than 172,000 Family Talk About Drinking program materials -- to help parents prevent underage drinking. More than 5.5 million Family Talk materials have been distributed since 1990.

Provided more than 8.4 million wristbands, 17,000 We I.D. Cards and 142,000 I.D. books (with color photographs of driver’s licenses from all 50 states and Canada) to help servers and sellers of alcohol beverages effectively identify those patrons of legal purchase age and stop sales to minors. More than 83 million wristbands, 1.2 million We I.D. Cards and 2 million I.D. books have been distributed since 1990.

Hosted more than 600 in-school presentations by speakers who educate and motivate young people to make smart choices and encourage respect for the law. In 2009, more than 260,000 students attended these presentations. Since 1998, wholesalers have hosted more than 10,000 in-school presentations with more than 3.3 million students in attendance.

Placed more than 43,000 advertisements in local newspapers, in-stadium signage, on billboards, Internet, radio and television to help prevent underage drinking.